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Afterpay Limited (Afterpay Inc) is a leading buy-now-pay-later (BNPL) fintech founded in 2014 in Melbourne. Now a subsidiary of Block Inc, it operates the Afterpay/Clearpay platforms in Australia, North America, and Europe. As of 2023, it served 24 million customers and processed USD 27.3 billion in payments—a significant contributor to Block’s ecosystem. In 2025, Afterpay (via Block) saw profitability rise, with Cash App Card integrations allowing users to retroactively split purchases using BNPL. Gross profit growth outpaced Cash App’s earlier performance; Block’s full-year gross profit guidance was raised to ~USD 8.89 billion.
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