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Nature Valley, a brand owned by General Mills, was established in 1973 and introduced the granola bar in 1975 in the United States. It offers a variety of snack bars — including crunchy granola, fruit & nut, protein bars, and sweet & salty nut bars — made with whole grain oats, nuts, and natural ingredients, designed for on-the-go fuel and outdoor lifestyles. Their packaging and company practices also emphasize sustainability, such as goals for recyclable materials.
The corporate / registered headquarters is in Minneapolis / Golden Valley, Minnesota, United States. Postal address: P.O. Box 9452, Minneapolis, Minnesota 55440. Customer service support is available via phone, email, and online forms; the company also engages in cause-marketing and outdoor partnerships to promote connecting with nature.
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