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Ritual Zero Proof, founded in 2019 and based in Chicago, Illinois, produces distilled non-alcoholic “spirits” — alternatives to traditional whiskey, gin, tequila, rum, and aperitif — crafted from natural botanicals to replicate the taste, aroma, and “burn” of real spirits but with zero alcohol and fewer calories. Since its launch, Ritual has grown rapidly and in September 2024 was acquired by Diageo, becoming the leading non-alcoholic spirit brand in the U.S. Their portfolio enables consumers to enjoy classic-style cocktails or mocktails without alcohol, offering an inclusive alternative for sober-curious drinkers or those seeking moderation.
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