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Launched in September 2022 by PDD Holdings, Temu is a rapidly growing global online marketplace built on a C2M (consumer-to-manufacturer) model, connecting consumers directly with Chinese and local suppliers to reduce costs. It launched in the U.S. initially, then expanded to Europe, Latin America, Asia, and more — now operating in over 90 countries. Temu emphasizes affordability, variety, and fast shipping, leveraging aggressive marketing and logistics strategies
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